THE SHIFT IN PHILIPPINE BPO: BEYOND THE CAPITAL: RURAL BPOS ARE ON THE RISE

Many still associate Philippine outsourcing, they tend to envision Manila's bustling skyscrapers. But the reality is shifting. An increasing number of firms now outsource in the Philippines by setting up offices in provincial towns—a trend known as the rural shift in outsourcing.This movement is more than just geographic—it’s strategic, inclu